Privacy policy

What gets collected

If you ask a question or open a support case in the chat widget, the widget receives what you type, plus the email address you give it. The widget is served by HighLevel, and it may set its own cookies or record standard data, such as the page it was opened from.

Backbrief also offers a website service and a written review of a business’s public presence to local businesses. To find businesses that might want either, and to ask local business owners short research questions about how they work, Backbrief reads businesses’ own public websites and records what they publish there: the business name, its business email address, phone number, service area and services, and what the site says. It does not buy lists, collect personal email addresses, or guess an address a business has not published. Answers to a research question are kept with the question, are not quoted anywhere, and are not used to sell anything to the business that answered.

When a business hires Backbrief to build its website, it sends what the work needs: its business details and the photos, logo and reviews it wants used. If it chooses, it can answer Backbrief’s questions in a voice memo instead of typing them. A voice memo is turned into text on Backbrief’s own computer, not by an outside transcription service. It is never used for anything else, never used to imitate the speaker’s voice, and never published. The recording is deleted once the client confirms the written facts drawn from it, or 30 days after it arrives if they never do. The written text stays with the client’s project record.

Backbrief previously offered a sample scorecard through an email form on its software pages. That form collected an email address, optional consent to receive updates, a source tag when present, and the page of submission. Those records went to HighLevel, the CRM the chat widget already uses. Backbrief no longer sells that software line.

The services pages have an inquiry form. It collects your business name, your email address, and, if you give them, your name, phone number, website and a short answer about what you need, plus an optional consent to receive updates, the source tag of the link that brought you here, a ChatGPT referral label when detected, and the page you sent it from. Sending it asks for a conversation; it buys nothing and starts no work. The form’s data goes to HighLevel, the CRM the chat widget already uses, where it is read by Charles.

Backbrief software purchases used Stripe checkout. Stripe collected email, billing details and payment information under its own privacy policy; card details did not pass through this site. Purchase records support existing buyers and their licenses. The purchase email and any source tag also went to HighLevel.

Measurement on this site

When a link or referring website identifies ChatGPT as the source of your visit, this site keeps a referral label in your browser for the session. We use that label to count referred visits and successful service inquiries in Vercel Web Analytics. If you send an inquiry, the label also goes with it to HighLevel. The referral label contains only the source name; it does not include your name, email address, form answers or referring URL.

Two tools count visits. Vercel Web Analytics counts page views in aggregate; it sets no cookies and does not build a profile of you. A Meta pixel reports the pages you visit to Meta, and two events: that a buy button was clicked, and that the email form was submitted (the event only, never the address you typed). It sets a cookie in your browser, and exists to measure and target any ads that bring people here. If you would rather not be counted, most tracker blockers stop the Meta pixel, and some also stop the Vercel script; nothing on this site breaks either way.

How it gets used

A question or support case is answered by email. A purchase record is used to deliver support and to honor the license you bought. Marketing emails to individuals go only to people who ticked the consent box on the email form, or who joined an email list here before it. Businesses are the one exception: Backbrief may email a business, one message at a time, at the business email address it publishes on its own website, to offer the website service. Each of those emails says it is an offer, comes from contact@backbrief.ai, and names Ashecorp, LLC and its postal address. Each one also says how to opt out: reply and ask not to be contacted. Backbrief honors that within 10 business days and does not email that business again. Every marketing email includes a way to unsubscribe, and unsubscribing works the first time.

Who touches the data

Chat, email-form, purchase and opted-in marketing email run on HighLevel (LeadConnector), the CRM behind the widget. Emails to businesses about the website service are sent from Microsoft 365 (Outlook) or from HighLevel, and the research notes about them are kept in Backbrief’s own files. Hosting and page-view analytics run on Vercel. Meta receives page-view and event data through the pixel described above. Payments are processed by Stripe; card details never touch this site or the CRM. No contact record, meaning your name, email, or anything you typed into the widget, is ever sold, rented, or handed to an advertiser. The Meta pixel is the one place where data from this site reaches an ad platform, and what it sends is browsing activity and the two events above, not what you typed.

Retention and your choices

Contact records are kept for as long as they are useful for the relationship. A business that asks not to be contacted stays on a do-not-contact list, with only its name and email address, so it is never emailed again. A business can ask for its research notes to be deleted at any time. Research notes about a business that does not become a client are deleted 90 days after Backbrief’s last email to it, or 90 days after the notes are made if Backbrief never emails it. Want your data corrected, exported, or deleted? Email contact@ashecorp.com and it will be handled, no form required.

Changes

If this policy changes in a way that matters, the effective date above changes with it. Questions go to contact@ashecorp.com.